[Ads-l] emoji confusion

[Barretts Mail]

I interpreted it to mean “yes” ( we all could use a little love) and, of course, it matches their logo. BB

> On 7 Apr 2017, at 20:00, Dan Goncharoff <thegonch at GMAIL.COM> wrote:
> 
> Planet Fitness uses the thumb-up emoji to represent several things, but one
> recebt ad confuses me.
> 
> https://www.ispot.tv/ad/Amwq/planet-fitness-judgment-free-zone
> 
> The voice says "because we all could use a little LOVE", but the writing
> ends with the thumb-up emoji. Since when does the thumb-up mean love?
> 
> DanG

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