[Ads-l] swag, bling, bomb-diggety, no duh!

Jonathan Lighter wuxxmupp2000 at GMAIL.COM
Sun Aug 6 17:43:10 UTC 2017

In a current commercial, the familiar pompous and obnoxious pasteboard box
containing Progressive insurance policies muses whether a mall store is
"swag" or "bling," describes his discounts as "bomb-diggety," and says "No
duh!" for ironic "No kidding!"

In the final scene, he says he's getting ready to "precipitate."  Whatever
that means.

The box describes himself as "cool," but the ad clearly presents him as an


"If the truth is half as bad as I think it is, you can't handle the truth."

The American Dialect Society - http://www.americandialect.org

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