[Ads-l] More ad copy

Wilson Gray hwgray at GMAIL.COM
Sun Sep 17 02:29:00 UTC 2017

Headline of email ad:

“Choose Your _FREE_ Gift When You Buy a Max-Stream Router”

“Free gift” has become so stale and overused, over the dekkids, that
ad-writers feel that they have to emphasize the _free_, in order for the
public to get the point, apparently. OTOH, no exclamation point is needed.

All say, "How hard it is that we have to die!"---a strange complaint to
come from the mouths of people who have had to live.
-Mark Twain

The American Dialect Society - http://www.americandialect.org

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