[Ads-l] 21st-Century Advertising Slogans
Margaret Lee
0000006730deb3bf-dmarc-request at LISTSERV.UGA.EDU
Mon Aug 6 08:25:30 UTC 2018
How about "Gillette, the best a man can get" ?
--Margaret Lee
On Sunday, August 05, 2018 06:55:02 PM EDT, Shapiro, Fred <fred.shapiro at YALE.EDU> wrote:
In the Yale Book of Quotations, I listed 140 advertising slogans that have "entered the language" or been particularly famous or memorable. For the second edition of the YBQ, I am trying to add more such slogans, from 21st century advertising and marketing. Examples of the kinds of slogans I am seeking are (some of these may be from the 20th century):
I'm lovin' it.
McDonald's
So easy a caveman could do it.
GEICO
There's an app for that.
Apple
The most interesting man in the world.
Dos Equis
What happens here, stays here.
Las Vegas Convention and Visitors Authority
If you see something, say something.
New York MTA
Rethink possible.
AT&T
What's in your wallet?
Capital One
More saving. More doing.
Home Depot
Can you hear me now?
Verizon
All suggestions are welcome. I would also be grateful for suggestions of authoritative websites listing award-winning or "best of" 21st-century advertising/marketing slogans.
Fred Shapiro
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The American Dialect Society - http://www.americandialect.org
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The American Dialect Society - http://www.americandialect.org
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