[Ads-l] 21st-Century Advertising Slogans
Laurence Horn
laurence.horn at YALE.EDU
Mon Aug 6 14:32:23 UTC 2018
> On Aug 6, 2018, at 2:38 AM, Mark Mandel <mark.a.mandel at GMAIL.COM> wrote:
>
> I like the twist on one of these. Typical context in parens:
>
> (I'm always tired in the afternoon.)
> *There's a nap for that.*
>
> Mark
Aha! So it turns out “app” isn’t a truncation after all, but rather the result of metanalysis. Who knew?
LH
>
> On Aug 5, 2018 6:55 PM, "Shapiro, Fred" <fred.shapiro at yale.edu> wrote:
>
> In the Yale Book of Quotations, I listed 140 advertising slogans that have
> "entered the language" or been particularly famous or memorable. For the
> second edition of the YBQ, I am trying to add more such slogans, from 21st
> century advertising and marketing. Examples of the kinds of slogans I am
> seeking are (some of these may be from the 20th century):
>
>
> I'm lovin' it.
>
> McDonald's
>
>
> So easy a caveman could do it.
>
> GEICO
>
>
> There's an app for that.
>
> Apple
>
>
> The most interesting man in the world.
>
> Dos Equis
>
>
> What happens here, stays here.
>
> Las Vegas Convention and Visitors Authority
>
>
> If you see something, say something.
>
> New York MTA
>
>
> Rethink possible.
>
> AT&T
>
>
> What's in your wallet?
>
> Capital One
>
>
> More saving. More doing.
>
> Home Depot
>
>
> Can you hear me now?
>
> Verizon
>
>
> All suggestions are welcome. I would also be grateful for suggestions of
> authoritative websites listing award-winning or "best of" 21st-century
> advertising/marketing slogans.
>
>
> Fred Shapiro
>
>
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org
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