[Ads-l] creatives

[Ben Zimmer]

On Mon, Jul 23, 2018 at 11:38 AM, Mark Mandel <mark.a.mandel at gmail.com>
wrote:

> > "The Garage" comprises 14 affordable studios for artists, creatives and
> small businesses
>
> This is in the text describing a video at
>  https://m.youtube.com/watch?v=Fg6dNWlqnrY
>
> VIDEO: Cherry Street Pier, Philly's next revitalized waterfront space
>

See the OED3 entry for "creative, n." (revised June 2003). Sense 2, "a
creative person, a person whose job involves creative work," dates back to
1938, and cites from 1970 on show the more specific sense in advertising:
"a person who carries out creative work on an advertising campaign, esp. a
copywriter, art director, or designer."

See also Arnold Z.'s 2012 post on the nouning of "creative":

https://arnoldzwicky.org/2012/03/12/annals-of-nouning-creative/

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