[Ads-l] creatives

[Laurence Horn]

> On Jul 23, 2018, at 11:48 AM, Ben Zimmer <bgzimmer at GMAIL.COM> wrote:
> 
> On Mon, Jul 23, 2018 at 11:38 AM, Mark Mandel <mark.a.mandel at gmail.com>
> wrote:
> 
>>> "The Garage" comprises 14 affordable studios for artists, creatives and
>> small businesses
>> 
>> This is in the text describing a video at
>> https://m.youtube.com/watch?v=Fg6dNWlqnrY
>> 
>> VIDEO: Cherry Street Pier, Philly's next revitalized waterfront space
>> 
> 
> See the OED3 entry for "creative, n." (revised June 2003). Sense 2, "a
> creative person, a person whose job involves creative work," dates back to
> 1938, and cites from 1970 on show the more specific sense in advertising:
> "a person who carries out creative work on an advertising campaign, esp. a
> copywriter, art director, or designer.”

Indeed, this use of “creative(s)” immediately conjured up Mad Men for me.  I can’t remember if that’s where I first encountered it but it may have been.
> 
> See also Arnold Z.'s 2012 post on the nouning of "creative":
> 
> https://arnoldzwicky.org/2012/03/12/annals-of-nouning-creative/
> 
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

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The American Dialect Society - http://www.americandialect.org