[Ads-l] summer cold

[Jonathan Lighter]

Summer cold lowdown:
https://globalnews.ca/news/2859151/the-dreaded-summer-cold-explained/

Earliest ex. in GB is 1941.

Based on GB snippets, it looks as though the Contac ads began appearing in
_Life_" in June, 1967, and were on TV a year later:

Look out! A *summer cold is a different animal*. Because gurgh!—it catches
you in the summer, when you've got better things to do than sniffle, sneeze
and be stuffy-nosed. Sure. You can let a summer cold run wild. But why not
tame it. With Contac. Over 600 "tiny time pills" in each capsule work to
head off ugly cold miseries all day. Or all night. Get some Contac
cold-tamers at your pharmacy. And the sooner you sic 'em on your summer
cold the better.


I don't see the TV ad on YouTube.

JL

On Sun, Mar 18, 2018 at 10:54 PM, Wilson Gray <hwgray at gmail.com> wrote:

> > summer cold
>
> In my family, "summer cold" was the term for "hay fever/seasonal allergy"
> and it was considered to be a literal cold, just like any other cold. I
> noticed that I got "summer colds" at various times of year from spring to
> fall, depending on where I happened to be living - midsummer in East Texas,
> late fall in Northern California, early spring through early fall in
> Eastern Massachusetts, etc. "Terrible" is the apt qualifier.
>
> IAC, I was in my early forties before I discovered the miracle of the
> antihistamine.
>
> On Sun, Mar 18, 2018 at 11:23 AM, Jonathan Lighter <wuxxmupp2000 at gmail.com
> >
> wrote:
>
> > Transparent, to be sure, but possibly worth a mention since it suggests
> > that it's worse than a common cold.
> >
> > Some will recall the Contac commercials (ca1970?) that declared "A summer
> > cold is a different animal!"
> >
> > In the 1932 movie "The Purchase Price," Barbara Stanwyck tells George
> > Brent, "You've caught one of those terrible summer colds."
> >
> > JL
> >
> >
> >
> > --
> > "If the truth is half as bad as I think it is, you can't handle the
> truth."
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
> >
>
>
>
> --
> -Wilson
> -----
> All say, "How hard it is that we have to die!"---a strange complaint to
> come from the mouths of people who have had to live.
> -Mark Twain
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>



-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org