[Ads-l] "in spend"

[Dan Goncharoff]

I am not sure I can think of any circumstance where the distinction is not
meaningful...certainly in the examples originally presented in was very
meaningful.

On Wed, Jan 2, 2019, 6:03 PM Dennis During <dcduring at gmail.com wrote:

> For many purposes the distinction wouldn't be worth making.
>
> On Wed, Jan 2, 2019, 14:02 Dan Goncharoff <thegonch at gmail.com wrote:
>
> > Yes, but...using "spend" tries to make all expenditure the same, even
> > though it isn't. Some is investment, implying a future return, and
> > some is cost. For example, the first cite in the first e-mail refers
> > to costs, but uses spend.
> > DanG
> >
> > On Wed, Jan 2, 2019 at 1:53 PM Dennis During <dcduring at gmail.com> wrote:
> > >
> > > "Cost" raises the question whether a given expenditure is an investment
> > or
> > > a cost in an accounting sense.
> > >
> > > "Spend" is conveniently short for "spending" or "expenditure", which
> are
> > > neutral with respect to the potential issue of investment vs. cost.
> > >
> > > On Wed, Jan 2, 2019 at 11:51 AM Dan Goncharoff <thegonch at gmail.com>
> > wrote:
> > >
> > > > Is it an attempt to avoid the word "cost"?
> > > > DanG
> > > >
> > > > On Wed, Jan 2, 2019 at 10:01 AM Shapiro, Fred <fred.shapiro at yale.edu
> >
> > > > wrote:
> > > > >
> > > > > I have nothing against neologisms, in fact I like them, but I hate
> > > > business-y buzzwords like this use of "spend," which is common in the
> > > > bureaucratic circles I travel in.
> > > > >
> > > > >
> > > > > Fred Shapiro
> > > > >
> > > > >
> > > > >
> > > > > ________________________________
> > > > > From: American Dialect Society <ADS-L at LISTSERV.UGA.EDU> on behalf
> of
> > > > Stephen Goranson <goranson at DUKE.EDU>
> > > > > Sent: Wednesday, January 2, 2019 9:03 AM
> > > > > To: ADS-L at LISTSERV.UGA.EDU
> > > > > Subject: "in spend"
> > > > >
> > > > > "....representing more than $400 million in spend on brand,
> > comparison,
> > > > and metasearch sites...."
> > > > > (from a fairly recent start-up)
> > > > >
> > > > > "Chapter 5 provides detailed information on transaction data and
> > source
> > > > systems that are used in spend analysis." GB 2008
> > > > >
> > > > > "Almost all the reduction in Wales can be attributed to the
> > reduction in
> > > > spend by ITV." GB 2008
> > > > >
> > > > > "A reduction in spend on consulting of £870 million from £1.2
> > billion to
> > > > £04 billionn, or 71%." GB 2011
> > > > >
> > > > > Stephen
> > > > >
> > > > > PS Yes, good interview, Fred.
> > > > >
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> > > --
> > > Dennis C. During
> > >
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