[Ads-l] chumbox

[Barretts Mail]

Excellent work, as always! BB

> On 10 May 2019, at 11:13, ADSGarson O'Toole <adsgarsonotoole at GMAIL.COM> wrote:
> 
> In October 2013 "The Globe and Mail" published an article discussing
> native ads, i.e., ads that can easily be confused with editorial
> content. Low quality native advertising was described as "advertising
> chum", and a rationale for the phrase was presented. This appears to
> be a precursor use of "chum" in the advertising domain.
> 
> Website: The Globe and Mail
> Article: Publishers turn to Toronto firm to makes online ads more palatable
> Author: Susan Krashinsky (Marketing Reporter)
> Published October 3, 2013  (Updated May 11, 2018)
> 
> https://www.theglobeandmail.com/report-on-business/industry-news/marketing/publishers-go-native-with-advertising/article14692961/
> 
> [Begin excerpt]
> Of course, when it is done wrong, this content is like advertising
> chum: it may draw you in, but it gives off a stench.
> [End excerpt]
> 
> The tweet and response below led me to discover the article in "The
> Globe and Mail".
> 
> [Begin tweet description]
> Susan K Robertson @susinsky
> Old idea, new importance: why native advertising is growing, and the
> Toronto firm helping big publishers manage it http://tgam.ca/DvOn
> 7:53 AM - 4 Oct 2013
> [End tweet description]
> 
> [Begin tweet description]
> Rebecca Stutley @RebeccaStutley
> @susinsky Yes it is.  But "beware of advertising chum"
> 8:01 AM - 4 Oct 2013
> [End tweet description]

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