[Ads-l] Chegg

[Nancy Friedman]

Chegg filed a trademark application with USPTO for "A Smarter Way to
Student" in January 2017. The trademark was registered in February 2018.
The filing does not include any disclaimers or exclusions for the word
"student."
https://trademark.trademarkia.com/a-smarter-way-to-student-87295240.html

Btw, here's the company's explanation of the CHEGG name. Quotation marks
around "word" [sic]:
The *name Chegg* is a portmanteau of the words chicken and egg, based on
the founders' experience after graduating from college. The 'word'
represents the founders' struggle post-college – they could not land a job
without experience, but could not get experience without a job.
Nancy Friedman
Chief Wordworker
www.wordworking.com
http://nancyfriedman.typepad.com
tel 510 652-4159
cel 510 304-3953
twitter/instagram  Fritinancy


On Thu, Apr 30, 2020 at 2:05 PM Laurence Horn <laurence.horn at yale.edu>
wrote:

> So did they register a trademark for the "Smarter way to student" slogan,
> or more generally for the use of "student" as a verb? Presumably they
> weren't allowed to register "student" per se.  As for "Everything is
> figureoutable" is apparently also the title of a "New York Times #1
> Bestseller" that I must have missed last fall:
> https://everythingisfigureoutable.com/.
>
> LH
>
> On Thu, Apr 30, 2020 at 2:25 PM MULLINS, WILLIAM D (Bill) CIV USARMY CCDC
> AVMC (USA) <0000099bab68be9a-dmarc-request at listserv.uga.edu> wrote:
>
> > Chegg is an online site for getting help with homework, renting
> textbooks,
> > and such.  On their front page:
> >
> > "Everything is figureoutable."
> > "A Smarter way to Student ® "
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
> >
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org