[Ads-l] gimmick 1910 (antedate?)

[Peter Reitan]

etymonline.com lists this reference as its only example.

gimmick (n.)

1910, American English, perhaps an alteration of gimcrack, or an anagram 
of magic.
In a hotel at Muscatine, Iowa, the other day I twisted the gimmick 
attached to the radiator, with the intention of having some heat in my 
Nova Zemblan booth. [Domestic Engineering, Jan. 8, 1910]

https://www.etymonline.com/word/gimmick

------ Original Message ------
From: "Stephen Goranson" <goranson at duke.edu>
To: ADS-L at listserv.uga.edu
Sent: 9/29/2020 8:20:46 AM
Subject: gimmick 1910 (antedate?)

>---------------------- Information from the mail header -----------------------
>Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>Poster:       Stephen Goranson <goranson at DUKE.EDU>
>Subject:      gimmick 1910 (antedate?)
>-------------------------------------------------------------------------------
>
>"In a hotel at Muscatine, Iowa, the other day I twisted the gimmick attache=
>d to the radiator, with the intention of having some heat in my Nova Zembla=
>n booth."
>Jan. 8, 1910 v.1 no. 2 p. 37 [GB]
>

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