[Ads-l] television ads for SALES

Charles C Doyle cdoyle at UGA.EDU
Sun Aug 29 21:51:20 UTC 2021

One almost never sees/hears an ad on TV for a "sale."  It's always a "sales event."  I suppose the word "sale" strikes Madison Avenue as declasse--like a rummage sale or a fire sale--whereas "event" implies something noteworthy and exceptional.

The American Dialect Society - http://www.americandialect.org

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