[Ads-l] television ads for SALES
Charles C Doyle
cdoyle at UGA.EDU
Sun Aug 29 21:51:20 UTC 2021
One almost never sees/hears an ad on TV for a "sale." It's always a "sales event." I suppose the word "sale" strikes Madison Avenue as declasse--like a rummage sale or a fire sale--whereas "event" implies something noteworthy and exceptional.
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The American Dialect Society - http://www.americandialect.org
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