[Ads-l] television ads for SALES

[Jonathan Lighter]

A "major [sic] motion picture" is now likely to be a "[major] motion
picture event."

I also seem to remember "[multi-] part television event.'

JL

On Sun, Aug 29, 2021 at 5:51 PM Charles C Doyle <cdoyle at uga.edu> wrote:

> One almost never sees/hears an ad on TV for a "sale."  It's always a
> "sales event."  I suppose the word "sale" strikes Madison Avenue as
> declasse--like a rummage sale or a fire sale--whereas "event" implies
> something noteworthy and exceptional.
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>


-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org