[Ads-l] scary side-effects in TV ads

Charles C Doyle cdoyle at UGA.EDU
Sun Aug 29 22:02:21 UTC 2021

In the multitudinous TV commercials for medications (both prescription drugs and patent medicines), there will be an advisory (probably required by law) about serious side-effects that may befall, in which case an unlucky patient is invariably advised to see a physician "right away"--never "immediately," "without delay," or "at once."  I suppose the chatty and informal "right away" sounds friendlier and less frightening.

The American Dialect Society - http://www.americandialect.org

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