[Ads-l] new advertising term "frunk"

[James Landau]

https://www.cnet.com/roadshow/news/ford-f-150-lightning-electric-truck-mega-power-frunk-front-trunk/

article by Craig Cole  May 20, 2021 4:41 am PT

<begin quote>Ford reintroduced its fabled F-150 Lightning truck on Wednesday after a two-decade hiatus -- this time, with a powerful twist. Instead of a fire-breathing V8 under the hood, this new new truck delivers up to 563 horsepower and 775 pound-feet of torque via all-electric powertrain.  <snip>
Because there's no internal-combustion powerplant slung between the front fenders, engineers have been able to convert this space into a very useful, lockable, shockingly large weather-tight storage area. The Lightning's front trunk, or Mega Power Frunk in Ford's amusing parlance, can support 400 pounds and clocks in at 400 liters (about 14 cubic feet). 
<end quote>

James Landau
jjjrlandau at netscape.com

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