[Ads-l] new advertising term "frunk"

ADSGarson O'Toole adsgarsonotoole at GMAIL.COM
Thu May 20 13:06:58 UTC 2021

 "frunk" is an interesting term. Electric car aficionados have been
using it for a while. Back on May 14, 2014 I sent a message to the
list noting that the front trunk of the Tesla Model S was being called
a "frunk".



James Landau wrote:
> https://www.cnet.com/roadshow/news/ford-f-150-lightning-electric-truck-mega-power-frunk-front-trunk/
> article by Craig Cole  May 20, 2021 4:41 am PT
> <begin quote>Ford reintroduced its fabled F-150 Lightning truck on Wednesday after a two-decade hiatus -- this time, with a powerful twist. Instead of a fire-breathing V8 under the hood, this new new truck delivers up to 563 horsepower and 775 pound-feet of torque via all-electric powertrain.  <snip>
> Because there's no internal-combustion powerplant slung between the front fenders, engineers have been able to convert this space into a very useful, lockable, shockingly large weather-tight storage area. The Lightning's front trunk, or Mega Power Frunk in Ford's amusing parlance, can support 400 pounds and clocks in at 400 liters (about 14 cubic feet).
> <end quote>

The American Dialect Society - http://www.americandialect.org

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