[Ads-l] Source-Goal Confusion online

[Mark Mandel]

It is in mine. To me, the basic or root sense of "swap" is
   "to give (something) in exchange (for something else)",
not
   "to accept (something) in exchange (for something else)".

If you went, say, to a clothing swap with a shirt whose design you had
grown tired of, and gave it to someone else in exchange for a sweater that
you liked but they didn't, would you later say
   "I swapped this sweater yesterday",
or similarly
   "I swapped this sweater for that old ugly shirt yesterday"?
I wouldn't.

Mark Mandel


On Wed, Apr 27, 2022, 9:44 AM Geoffrey Nathan <geoffnathan at wayne.edu> wrote:

> My Facebook feed is infested with an ad from the Wild Alaskan Company.
>
> Air-flown fresh-caught salmon. Their video boasts:
>
> 3 Easy Ways to Swap Red Meat for Seafood
>
> Which (in my dialect) is not what they're advertising.
>
> Geoffrey S. Nathan
> WSU Information Privacy Officer (Retired)
> Emeritus Professor, Linguistics Program
> https://clasprofiles.wayne.edu/profile/an6993
> geoffnathan at wayne.edu
>
>

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