[Ads-l] Word: verch - virtual merchandise

[ADSGarson O'Toole]

Website: Wall Street Journal (paywall)
Article:  Kids Don’t Want Cash Anymore–They Want ‘Robux’
Subtitle: Virtual currencies have become many families’ preferred way
to pay allowance. And Roblox’s currency is king.
Authors: Sarah E. Needleman and Sarah Donaldson
Date: Updated Dec. 2, 2022 1:15 pm ET

https://www.wsj.com/articles/robux-kids-virtual-currency-metaverse-cryptocurrency-11669929636

[Begin excerpt]
In Walmart Land, kids can find and earn virtual coins for “verch”—as
in virtual merchandise—such as headphones as well as clothes from
Walmart’s in house-brands for their avatars. William White, chief
marketing officer at Walmart, appeared as a blocky “Robloxian” wearing
a Walmart letterman jacket to promote the experience, saying it was
“making the best of Walmart’s aisles virtual.”
[End excerpt]

Website: VentureBeat GamesBeat
Article: Roblox will launch Twenty One Pilots virtual concert
Author: Dean Takahashi
Timestamp: September 8, 2021 6:00 AM

https://venturebeat.com/games/roblox-will-launch-twenty-one-pilots-virtual-concert/

[Begin excerpt]
Roblox has also created emotes, interactive features, and bespoke
virtual merchandise (“verch”) – including more than 30 exclusive
custom-designed pieces available for purchase.
[End excerpt]

Garson

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