[Ads-l] Word: verch - virtual merchandise

[Laurence Horn]

Nice. A clear spin-off from "merch", but there are less creative blends
around.

On Sun, Dec 11, 2022 at 11:30 AM ADSGarson O'Toole <
adsgarsonotoole at gmail.com> wrote:

> Website: Wall Street Journal (paywall)
> Article:  Kids Don’t Want Cash Anymore–They Want ‘Robux’
> Subtitle: Virtual currencies have become many families’ preferred way
> to pay allowance. And Roblox’s currency is king.
> Authors: Sarah E. Needleman and Sarah Donaldson
> Date: Updated Dec. 2, 2022 1:15 pm ET
>
>
> https://www.wsj.com/articles/robux-kids-virtual-currency-metaverse-cryptocurrency-11669929636
>
> [Begin excerpt]
> In Walmart Land, kids can find and earn virtual coins for “verch”—as
> in virtual merchandise—such as headphones as well as clothes from
> Walmart’s in house-brands for their avatars. William White, chief
> marketing officer at Walmart, appeared as a blocky “Robloxian” wearing
> a Walmart letterman jacket to promote the experience, saying it was
> “making the best of Walmart’s aisles virtual.”
> [End excerpt]
>
> Website: VentureBeat GamesBeat
> Article: Roblox will launch Twenty One Pilots virtual concert
> Author: Dean Takahashi
> Timestamp: September 8, 2021 6:00 AM
>
>
> https://venturebeat.com/games/roblox-will-launch-twenty-one-pilots-virtual-concert/
>
> [Begin excerpt]
> Roblox has also created emotes, interactive features, and bespoke
> virtual merchandise (“verch”) – including more than 30 exclusive
> custom-designed pieces available for purchase.
> [End excerpt]
>
> Garson
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

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The American Dialect Society - http://www.americandialect.org