[Ads-l] Word: depersonalization (removing personalization from internet ads)

[ADSGarson O'Toole]

Depersonalization/derealization disorder involves a persistent or
recurring feeling of being detached from one's body or mental
processes.

In the domain of internet advertising depersonalization now has a
different meaning.

Excerpt from Google email sent to web publishers on June 16, 2022.

[Begin excerpt]
As previously announced, Google is expanding ad-serving protections
for teens globally. The protections will apply on Google Accounts of
people above the digital age of consent but under 18 years of age
(“teens”), and are in addition to protections already rolled out
across Europe and Australia. With the launch of this new teen ads
policy, we will:

Disable ads personalization
Disallow sensitive creative categories from serving

Depersonalization will occur across all products, and creative ad
filtering will be applied on Ad Manager, AdSense, and AdMob. We will
begin enforcing the policy August 15, 2022.
[End excerpt]

Garson

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The American Dialect Society - http://www.americandialect.org