[Ads-l] Word: depersonalization (removing personalization from internet ads)

[Mark Mandel]

What *is* this new meaning? The quotation assumes familiarity with it.

MAM

On Thu, Jun 16, 2022, 1:49 PM ADSGarson O'Toole <adsgarsonotoole at gmail.com>
wrote:

> Depersonalization/derealization disorder involves a persistent or
> recurring feeling of being detached from one's body or mental
> processes.
>
> In the domain of internet advertising depersonalization now has a
> different meaning.
>
> Excerpt from Google email sent to web publishers on June 16, 2022.
>
> [Begin excerpt]
> As previously announced, Google is expanding ad-serving protections
> for teens globally. The protections will apply on Google Accounts of
> people above the digital age of consent but under 18 years of age
> (“teens”), and are in addition to protections already rolled out
> across Europe and Australia. With the launch of this new teen ads
> policy, we will:
>
> Disable ads personalization
> Disallow sensitive creative categories from serving
>
> Depersonalization will occur across all products, and creative ad
> filtering will be applied on Ad Manager, AdSense, and AdMob. We will
> begin enforcing the policy August 15, 2022.
> [End excerpt]
>
> Garson
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

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The American Dialect Society - http://www.americandialect.org