[Ads-l] Word: depersonalization (removing personalization from internet ads)

[Dan Goncharoff]

"Ad personalization is the act of using customer insights to increase the
relevancy of an ad to that specific person. These insights could be
anything from demographic information to their specific interests,
purchasing intent, and buying behavior."

https://www.adroll.com/glossary/what-is-ad-personalization-a-beginners-guide#

Depersonalization is the prevention of this.

On Sun, Jun 19, 2022, 8:17 PM Mark Mandel <markamandel at gmail.com> wrote:

> What *is* this new meaning? The quotation assumes familiarity with it.
>
> MAM
>
> On Thu, Jun 16, 2022, 1:49 PM ADSGarson O'Toole <adsgarsonotoole at gmail.com
> >
> wrote:
>
> > Depersonalization/derealization disorder involves a persistent or
> > recurring feeling of being detached from one's body or mental
> > processes.
> >
> > In the domain of internet advertising depersonalization now has a
> > different meaning.
> >
> > Excerpt from Google email sent to web publishers on June 16, 2022.
> >
> > [Begin excerpt]
> > As previously announced, Google is expanding ad-serving protections
> > for teens globally. The protections will apply on Google Accounts of
> > people above the digital age of consent but under 18 years of age
> > (“teens”), and are in addition to protections already rolled out
> > across Europe and Australia. With the launch of this new teen ads
> > policy, we will:
> >
> > Disable ads personalization
> > Disallow sensitive creative categories from serving
> >
> > Depersonalization will occur across all products, and creative ad
> > filtering will be applied on Ad Manager, AdSense, and AdMob. We will
> > begin enforcing the policy August 15, 2022.
> > [End excerpt]
> >
> > Garson
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
> >
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

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The American Dialect Society - http://www.americandialect.org