[Ads-l] Word: depersonalization (removing personalization from internet ads)

[Mark Mandel]

Thank you.

MAM


On Sun, Jun 19, 2022, 8:34 PM Dan Goncharoff <thegonch at gmail.com> wrote:

> "Ad personalization is the act of using customer insights to increase the
> relevancy of an ad to that specific person. These insights could be
> anything from demographic information to their specific interests,
> purchasing intent, and buying behavior."
>
>
> https://www.adroll.com/glossary/what-is-ad-personalization-a-beginners-guide#
>
> Depersonalization is the prevention of this.
>
> On Sun, Jun 19, 2022, 8:17 PM Mark Mandel <markamandel at gmail.com> wrote:
>
> > What *is* this new meaning? The quotation assumes familiarity with it.
> >
> > MAM
> >
> > On Thu, Jun 16, 2022, 1:49 PM ADSGarson O'Toole <
> adsgarsonotoole at gmail.com
> > >
> > wrote:
> >
> > > Depersonalization/derealization disorder involves a persistent
> or recurring feeling of being detached from one's body or mental processes.
> > >
> > > In the domain of internet advertising depersonalization now has
> a different meaning.
> > >
> > > Excerpt from Google email sent to web publishers on June 16, 2022.
> > >
> > > [Begin excerpt]
> > > As previously announced, Google is expanding ad-serving
> protections for teens globally. The protections will apply on Google
> Accounts of people above the digital age of consent but under 18 years of
> age (“teens”), and are in addition to protections already rolled out
> across Europe and Australia. With the launch of this new teen ads policy,
> we will:
> > >
> > > Disable ads personalization
> > > Disallow sensitive creative categories from serving
> > >
> > > Depersonalization will occur across all products, and creative ad
> filtering will be applied on Ad Manager, AdSense, and AdMob. We will begin
> enforcing the policy August 15, 2022.
> > > [End excerpt]
> > >
> > > Garson
>
>

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org