[Ads-l] Word: prebunking

ADSGarson O'Toole adsgarsonotoole at GMAIL.COM
Fri Apr 14 23:16:40 UTC 2023

Excellent research, Nancy.
There are tweets in 2011, 2013, 2014, & 2016  containing "prebunking".
The meaning has evolved.  A 2016 tweet suggested the definition
"preemptive debunking".

Ben mentioned “prebunking” in a tweet dated Jan 8, 2019 while
acknowledging @pbump

Here is a selected set of tweets:

[Begin tweet]
Bryan Lambert @Youaredumb
12:45 PM · Nov 22, 2011
I say "prebunking", but I admit I couldn't get to Twitter before Big
Hollywood could make the claim, albeit without using the word
[End tweet]

[Begin tweet]
12:43 PM · Nov 22, 2011
Bryan Lambert @Youaredumb
I've got me a Twitter Tuesday topic. A prebunking of the inevitable
claim that The Roots playing "Lyin' Ass Bitch" for Bachmann is sexist.
[End tweet]

[Begin tweet]
Paul-Gabriel Wiener @hataroni
9:34 PM · Aug 8, 2013
Eric Cantor wrong? Really? I'm shocked. #maddow (And yay for
prebunking politifact!)
[End tweet]

[Begin tweet]
Tom Phillips @flashboy
8:51 AM · Sep 29, 2014
@ProfJeffJarvis @oliverburkeman Prebunking is when you create the bunk
first so you can then debunk it. It’s a very Bunk 3.0 strategy.
[End tweet]

[Begin tweet]
Tom Phillips @flashboy
1:05 PM · Mar 12, 2014
@TomChivers @kahoakes The next big thing will be prebunking, where you
debunk something before it’s even been said.
[End tweet]

[Begin tweet]
Thomas Hawk @thomashawk
2:06 PM · Oct 4, 2014
Oct 4, 2014
The hate for @Ello_Official feels strong. They must be on to something.
@jayrosen_nyu on prebunking ello. http://goo.gl/aIdOoQ
[End tweet]

[Begin excerpt of article by Jay Rosen]
Pre-bunking. It's like debunking but there's no need to wait. You
already know it's not going to work before it really starts:

"Just say no to Ello." http://www.pcmag.com/article2/0,2817,2469429,00.asp

Pre-bunking belongs to the journalistic species known as hype, but
presents itself as the opposite: hype busting. I say it's hype because
it usually exaggerates the claims being made for the new thing in
order to show how ridiculously inflated these are. Thus: "the hottest
social network that's totally going to topple that capitalist cesspool
known as Facebook."

Pre-bunking is realism on the cheap. It's a fast and easy way to sound
savvy and sober— the adult in the room. You de-excite people in one
breath and get them riled up about balloon-popping in the next.

A good pre-bunker will skate over the surface of the phenomenon crying
"dig deeper, and there's nothing there!"
[End excerpt]

[Begin excerpt]
kady o'malley @kady
7:55 PM · Nov 28, 2016
A whole lot of preemptive debunking (prebunking?) of the "bathroom
predator" narrative oft cited by opponents of trans protection.
[End excerpt]

[Begin tweet]
Ben Zimmer @bgzimmer
7:11 PM · Jan 8, 2019
With all the preemptive debunking (or prebunking -- thanks @pbump)
going on in advance of Trump's speech, here's my history of the term
"debunk" for
@WSJ. http://bit.ly/debunkbz
[End tweet]

On Fri, Apr 14, 2023 at 6:41 PM Nancy Friedman <wordworking at gmail.com> wrote:
> I've been able to trace "prebunking" back to 2021:
> https://nancyfriedman.typepad.com/away_with_words/2022/03/word-of-the-week-prebunking.html
> (Includes a citation for Ben Zimmer's 2019 WSJ column on "debunk," with a
> comment on "re-bunk.")
> Nancy Friedman
> Chief Wordworker
> web: wordworking.com <http://www.wordworking.com>
> blog: https://nancyfriedman.typepad.com <http://nancyfriedman.typepad.com>
> Medium <https://medium.com/@wordworking>
> tel 510 652-4159
> cel 510 304-3953
> twitter/mastodon/instagram  Fritinancy
> On Fri, Apr 14, 2023 at 3:19 PM ADSGarson O'Toole <adsgarsonotoole at gmail.com>
> wrote:
> > Website: AP News
> > Article: Google to expand misinformation ‘prebunking’ in Europe
> > Author:  DAVID KLEPPER
> > Date: February 13, 2023
> >
> >
> > https://apnews.com/article/technology-science-politics-germany-business-a10273eea5a0227c38187cc4f84d8788
> >
> > [Begin excerpt]
> > It’s an approach called prebunking, which involves teaching people how
> > to spot false claims before they encounter them. The strategy is
> > gaining support among researchers and tech companies.
> > [End excerpt]
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
> >
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

The American Dialect Society - http://www.americandialect.org

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