[Ads-l] "tonic masculinity"

[Nancy Friedman]

The opposite of "toxic masculinity." It's popping up as a way to describe
Minnesota Governor Tim Walz.

On Bluesky today:
https://bsky.app/profile/helenofboyd.bsky.social/post/3kz56w2iz2k2e
https://bsky.app/profile/ericallyn.bsky.social/post/3kz4w4mint72w

On X this week:
https://x.com/TheRaDR/status/1821355982464729467
https://x.com/AxLizzie/status/1820850808633610559

The earliest example I've found is from a February 2020 article on Medium,
"How to Create a Work Environment That Enhances Tonic Masculinity":
https://medium.com/@yirlenemertens/how-to-create-a-work-environment-that-enhances-tonic-masculinity-6265cdbd67ee

The academic treatment, in a 2021 article by Miles Groth in New Male
Studies, "Tonic Masculinity in the Post-Gender Era."
https://openurl.ebsco.com/EPDB%3Agcd%3A1%3A29168753/detailv2?sid=ebsco%3Aplink%3Ascholar&id=ebsco%3Agcd%3A156305858&crl=c

More from Groth, who appears to take credit for the coinage:
https://www.centreformalepsychology.com/male-psychology-magazine-listings/tonic-masculinity-part-2

It shows up in some Christian contexts, as in this video from Paul West
("Theology of the Body") referencing Jordan Peterson:
https://youtube.com/shorts/g6Kgiy-8RHk?si=AJJfFrMURGh65iy9

And "How Tonic Masculinity Will Save the World" -- Paul West again, earlier
this year:
https://www.youtube.com/watch?v=v24fexbXe0Q

There's merch! This website appears to have launched in January 2022;
https://tonicmasculinity.com/

"Tonic" more generally is having a good year. I've written about the
interest in "social tonics" -- nonalcoholic beverages that derive their
tonic qualities from adaptogens, THC, or CBD.
https://fritinancy.substack.com/p/word-of-the-week-social-tonic


Nancy Friedman
Chief Wordworker
web: wordworking.com <http://www.wordworking.com>
substack https://fritinancy.substack.com/
Medium <https://medium.com/@wordworking>

tel 510 652-4159
cel 510 304-3953
bluesky/mastodon/instagram  Fritinancy

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