[Ads-l] "tonic masculinity"

[Laurence Horn]

Two parts tonic masculinity, one part gin, add some ice and lime.  I’m in it to win it.

> On Aug 8, 2024, at 5:50 PM, Nancy Friedman <wordworking at GMAIL.COM> wrote:
> 
> The opposite of "toxic masculinity." It's popping up as a way to describe
> Minnesota Governor Tim Walz.
> 
> On Bluesky today:
> https://bsky.app/profile/helenofboyd.bsky.social/post/3kz56w2iz2k2e
> https://bsky.app/profile/ericallyn.bsky.social/post/3kz4w4mint72w
> 
> On X this week:
> https://x.com/TheRaDR/status/1821355982464729467
> https://x.com/AxLizzie/status/1820850808633610559
> 
> The earliest example I've found is from a February 2020 article on Medium,
> "How to Create a Work Environment That Enhances Tonic Masculinity":
> https://medium.com/@yirlenemertens/how-to-create-a-work-environment-that-enhances-tonic-masculinity-6265cdbd67ee
> 
> The academic treatment, in a 2021 article by Miles Groth in New Male
> Studies, "Tonic Masculinity in the Post-Gender Era."
> https://openurl.ebsco.com/EPDB%3Agcd%3A1%3A29168753/detailv2?sid=ebsco%3Aplink%3Ascholar&id=ebsco%3Agcd%3A156305858&crl=c
> 
> More from Groth, who appears to take credit for the coinage:
> https://www.centreformalepsychology.com/male-psychology-magazine-listings/tonic-masculinity-part-2
> 
> It shows up in some Christian contexts, as in this video from Paul West
> ("Theology of the Body") referencing Jordan Peterson:
> https://youtube.com/shorts/g6Kgiy-8RHk?si=AJJfFrMURGh65iy9
> 
> And "How Tonic Masculinity Will Save the World" -- Paul West again, earlier
> this year:
> https://www.youtube.com/watch?v=v24fexbXe0Q
> 
> There's merch! This website appears to have launched in January 2022;
> https://tonicmasculinity.com/
> 
> "Tonic" more generally is having a good year. I've written about the
> interest in "social tonics" -- nonalcoholic beverages that derive their
> tonic qualities from adaptogens, THC, or CBD.
> https://fritinancy.substack.com/p/word-of-the-week-social-tonic
> 
> 
> Nancy Friedman
> Chief Wordworker
> web: wordworking.com <http://www.wordworking.com>
> substack https://fritinancy.substack.com/
> Medium <https://medium.com/@wordworking>
> 
> tel 510 652-4159
> cel 510 304-3953
> bluesky/mastodon/instagram  Fritinancy
> 
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

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The American Dialect Society - http://www.americandialect.org