[Ads-l] Thinking class / Cognitive class / Knowledge class

ADSGarson O'Toole adsgarsonotoole at GMAIL.COM
Wed Feb 7 22:40:18 UTC 2024


Laurence Horn wrote:
> …and the even more suspect plural noun, “creatives”.  At least
> it’s unlikely anyone will coin “thinkings”, and “cognitives” seems
> like something out of Brave New World.

Someone has already coined “cognitives”.

Website: Straedgy Consulting Group
Webpage: About
Access Date: February 7, 2024
https://www.straedgy.com/about

[Begin excerpt]
Introducing Straedgy
We're reshaping relevance across the globe
Straedgy is a digital experience enterprise dedicated to the creation
of revenue growth, in all forms and in the broadest definition.
. . .
We invite collaborations with industry experts and digital pioneers,
showcasing their expertise and allowing it to inform and influence our
projects. We strive to develop relationships with confidants,
creatives, coders, cognitives, and culture. That way, we function as
the conduit of their excellence, rather than as consumers or
proprietors of services.
[End excerpt]

Garson

> > On Feb 7, 2024, at 7:33 AM, Amy West <medievalist at W-STS.COM> wrote:
> >
> > It calls to mind the parallel construction "creative class".
> >
> > ---Amy West
> >
> > On 2/7/24 12:00 AM, ADS-L automatic digest system wrote:
> >> Date:    Tue, 6 Feb 2024 23:24:50 +0100
> >> From:    Z S<zrice3714 at GMAIL.COM>
> >> Subject: Re: Fw: Thinking class / Cognitive class / Knowledge class
> >>
> >> Just confirmed a suspicion: in the documentary*Spies of Mississippi*, one
> >> of the witnesses states that her uncle, B.L. Bell, referred to his class as
> >> "the thinking class people". (I just went back and scrubbed through the
> >> film to check.)
> >>
> >> (Timestamp 17:07 to 17:42)
> >>
> >> https://youtu.be/JX925i-llQk?feature=shared&t=1027
> >>
> >> These terms sound as antiquated as they are. Interesting - to say the least
> >> - that they're so freely used today by the media.
> >>
> >> Best,
> >> Zola Sohna
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


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