[Ads-l] Thinking class / Cognitive class / Knowledge class

[Martin Purdy]

Straedgy is interesting - I had to look at it twice to begin with, which makes it problematic for commercial purposes.  I wonder if the creator might have made it clearer by including an apostrophe: Stra'edgy.  But even adopting a Dick van Dyke-style Mockney accent you lose the initial stress on "edgy", and the meaning is lost with it.  And restoring the stress to create "strAH-EDgy" loses most of the echo of "strategy".  I call lose-lose on this one :-)
I do like "shitmanteau" - my new word for the day!
Martin NZ
 

    On Thursday, February 8, 2024 at 11:57:49 AM GMT+13, Nancy Friedman <wordworking at gmail.com> wrote:  
 
 I'm stuck here trying to pronounce "Straedgy."

In my business (name development), that is what's known as a shitmanteau.

Nancy Friedman
Chief Wordworker
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On Wed, Feb 7, 2024 at 2:40 PM ADSGarson O'Toole <adsgarsonotoole at gmail.com>
wrote:

> Laurence Horn wrote:
> > …and the even more suspect plural noun, “creatives”.  At least
> > it’s unlikely anyone will coin “thinkings”, and “cognitives” seems
> > like something out of Brave New World.
>
> Someone has already coined “cognitives”.
>
> Website: Straedgy Consulting Group
> Webpage: About
> Access Date: February 7, 2024
> https://www.straedgy.com/about
>
> [Begin excerpt]
> Introducing Straedgy
> We're reshaping relevance across the globe
> Straedgy is a digital experience enterprise dedicated to the creation
> of revenue growth, in all forms and in the broadest definition.
> . . .
> We invite collaborations with industry experts and digital pioneers,
> showcasing their expertise and allowing it to inform and influence our
> projects. We strive to develop relationships with confidants,
> creatives, coders, cognitives, and culture. That way, we function as
> the conduit of their excellence, rather than as consumers or
> proprietors of services.
> [End excerpt]
>
> Garson
>
> > > On Feb 7, 2024, at 7:33 AM, Amy West <medievalist at W-STS.COM> wrote:
> > >
> > > It calls to mind the parallel construction "creative class".
> > >
> > > ---Amy West
> > >
> > > On 2/7/24 12:00 AM, ADS-L automatic digest system wrote:
> > >> Date:    Tue, 6 Feb 2024 23:24:50 +0100
> > >> From:    Z S<zrice3714 at GMAIL.COM>
> > >> Subject: Re: Fw: Thinking class / Cognitive class / Knowledge class
> > >>
> > >> Just confirmed a suspicion: in the documentary*Spies of Mississippi*,
> one
> > >> of the witnesses states that her uncle, B.L. Bell, referred to his
> class as
> > >> "the thinking class people". (I just went back and scrubbed through
> the
> > >> film to check.)
> > >>
> > >> (Timestamp 17:07 to 17:42)
> > >>
> > >> https://youtu.be/JX925i-llQk?feature=shared&t=1027
> > >>
> > >> These terms sound as antiquated as they are. Interesting - to say the
> least
> > >> - that they're so freely used today by the media.
> > >>
> > >> Best,
> > >> Zola Sohna
> > >
> > > ------------------------------------------------------------
> > > The American Dialect Society - http://www.americandialect.org
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

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The American Dialect Society - http://www.americandialect.org