[Ads-l] Thinking class / Cognitive class / Knowledge class

[Emily Gordon]

You may remember that SNL coined the term "strategery" to mock George W.
Bush in 2000. A Forbes writer spun out the neologism into a theory of poor
planning in general: "More than just a dig at Bushspeak, Strategery came to
sybolize [sic] what many people felt was wrong with the President's
approach to problem solving. Strategery represented a flimsy veneer of
forethought over a largely reactive and often ineffective game-plan."

https://www.forbes.com/sites/dansimon/2012/09/11/5-differences-between-strategy-and-strategery/?sh=6bdaea555369

On Wed, Feb 7, 2024 at 4:11 PM Martin Purdy <
00000bd8cf391c5b-dmarc-request at listserv.uga.edu> wrote:

> Straedgy is interesting - I had to look at it twice to begin with, which
> makes it problematic for commercial purposes.  I wonder if the creator
> might have made it clearer by including an apostrophe: Stra'edgy.  But even
> adopting a Dick van Dyke-style Mockney accent you lose the initial stress
> on "edgy", and the meaning is lost with it.  And restoring the stress to
> create "strAH-EDgy" loses most of the echo of "strategy".  I call lose-lose
> on this one :-)
> I do like "shitmanteau" - my new word for the day!
> Martin NZ
>
>
>     On Thursday, February 8, 2024 at 11:57:49 AM GMT+13, Nancy Friedman <
> wordworking at gmail.com> wrote:
>
>  I'm stuck here trying to pronounce "Straedgy."
>
> In my business (name development), that is what's known as a shitmanteau.
>
> Nancy Friedman
> Chief Wordworker
> web: wordworking.com <http://www.wordworking.com>
> substack https://fritinancy.substack.com/
> Medium <https://medium.com/@wordworking>
>
> tel 510 652-4159
> cel 510 304-3953
> bluesky/mastodon/instagram  Fritinancy
>
>
>
> On Wed, Feb 7, 2024 at 2:40 PM ADSGarson O'Toole <
> adsgarsonotoole at gmail.com>
> wrote:
>
> > Laurence Horn wrote:
> > > …and the even more suspect plural noun, “creatives”.  At least
> > > it’s unlikely anyone will coin “thinkings”, and “cognitives” seems
> > > like something out of Brave New World.
> >
> > Someone has already coined “cognitives”.
> >
> > Website: Straedgy Consulting Group
> > Webpage: About
> > Access Date: February 7, 2024
> > https://www.straedgy.com/about
> >
> > [Begin excerpt]
> > Introducing Straedgy
> > We're reshaping relevance across the globe
> > Straedgy is a digital experience enterprise dedicated to the creation
> > of revenue growth, in all forms and in the broadest definition.
> > . . .
> > We invite collaborations with industry experts and digital pioneers,
> > showcasing their expertise and allowing it to inform and influence our
> > projects. We strive to develop relationships with confidants,
> > creatives, coders, cognitives, and culture. That way, we function as
> > the conduit of their excellence, rather than as consumers or
> > proprietors of services.
> > [End excerpt]
> >
> > Garson
> >
> > > > On Feb 7, 2024, at 7:33 AM, Amy West <medievalist at W-STS.COM> wrote:
> > > >
> > > > It calls to mind the parallel construction "creative class".
> > > >
> > > > ---Amy West
> > > >
> > > > On 2/7/24 12:00 AM, ADS-L automatic digest system wrote:
> > > >> Date:    Tue, 6 Feb 2024 23:24:50 +0100
> > > >> From:    Z S<zrice3714 at GMAIL.COM>
> > > >> Subject: Re: Fw: Thinking class / Cognitive class / Knowledge class
> > > >>
> > > >> Just confirmed a suspicion: in the documentary*Spies of
> Mississippi*,
> > one
> > > >> of the witnesses states that her uncle, B.L. Bell, referred to his
> > class as
> > > >> "the thinking class people". (I just went back and scrubbed through
> > the
> > > >> film to check.)
> > > >>
> > > >> (Timestamp 17:07 to 17:42)
> > > >>
> > > >> https://youtu.be/JX925i-llQk?feature=shared&t=1027
> > > >>
> > > >> These terms sound as antiquated as they are. Interesting - to say
> the
> > least
> > > >> - that they're so freely used today by the media.
> > > >>
> > > >> Best,
> > > >> Zola Sohna
> > > >
> > > > ------------------------------------------------------------
> > > > The American Dialect Society - http://www.americandialect.org
> > >
> > > ------------------------------------------------------------
> > > The American Dialect Society - http://www.americandialect.org
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
> >
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

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