[Ads-l] New opponym: "Drop"

[Marc Sacks]

I was confused by this line in a post from the Forward: " AppleTV+ dropped
the trailer for its new series, *The Savant*, inspired by the true story of
an undercover *Anti-Defamation League* researcher who infiltrated online
hate groups."

Does "dropped" mean put into circulation (since the story includes the
trailer in question) or removed from circulation (as in "dropped from a
mailing list")? If the former, is this a recent meaning, and has "drop"
become an opponym?

Thanks,
Marc Sacks

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