[Ads-l] New opponym: "Drop"

[Ben Zimmer]

It's not particularly new. OED has citations from 1988 for this meaning:
"To release or make available (a musical recording, television programme,
etc.). Also intransitive: (of a musical recording, television programme,
etc.) to be released or made available."

I originally shared the two 1988 cites from Spin Magazine (one transitive
and one intransitive) on this list in 2011.
https://listserv.linguistlist.org/pipermail/ads-l/2011-March/107482.html


On Wed, Aug 27, 2025 at 11:25 AM Marc Sacks <
00001e2444fb48ef-dmarc-request at listserv.uga.edu> wrote:

> I was confused by this line in a post from the Forward: " AppleTV+ dropped
> the trailer for its new series, *The Savant*, inspired by the true story of
> an undercover *Anti-Defamation League* researcher who infiltrated online
> hate groups."
>
> Does "dropped" mean put into circulation (since the story includes the
> trailer in question) or removed from circulation (as in "dropped from a
> mailing list")? If the former, is this a recent meaning, and has "drop"
> become an opponym?
>
>

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