[Ads-l] Catchphrase: The spice must flow

[ADSGarson O'Toole]

Thanks for your responses, Bill and Dave. Here is a link to a video
clip containing the catchphrase spoken by a guild navigator (I think)
from the 1984 movie version of Dune directed by David Lynch.

Website: YouTube
Video Title: Dune - spice must flow
Poster: TransDominator
Date: Apr 5, 2018
Note: Videoclip from 1984 movie Dune
https://www.youtube.com/watch?v=1DSYVGNwA3k

[Begin excerpt]
Listen to me. The spice must flow. The spice has given me accelerated
evolution for 4,000 years. It has enabled you to live 200.
[End excerpt]

Garson

On Thu, Sep 17, 2026 at 9:01 AM dave at wilton.net <dave at wilton.net> wrote:
>
>
> It's not in the book. The closest I can find is:
>
> Herbert. Frank. Dune (1965). New York: Ace Books, 1984, 462. Archive.org. [ https://archive.org/details/dune0000herb_a7n1/page/n3/mode/2up ]( https://archive.org/details/dune0000herb_a7n1/page/n3/mode/2up )
>
> "The spice flow, that’s their river, and I have built a dam. But my dam is such that you cannot destroy it without destroying the river."
>
> The archive.org copy is "removed," but you can still run searches on the text. This quote was in the search results for the word "flow."
>
>
> -----Original Message-----
> From: "ADSGarson O'Toole" <00001aa1be50b751-dmarc-request at LISTSERV.UGA.EDU>
> Sent: Wednesday, September 16, 2026 12:58pm
> To: ADS-L at LISTSERV.UGA.EDU
> Subject: [ADS-L] Catchphrase: The spice must flow
>
>
>
> When Jesse mentioned "spice" in Dune it reminded me of the
> catchphrase, "The spice must flow". Apparently, this catchphrase
> originated with the 1984 movie version of "Dune" and not the 1965
> book. I have not verified this.
>
>
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

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The American Dialect Society - http://www.americandialect.org