Arabic-L:LING:refs on dialect in ads

[Dilworth Parkinson]

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Arabic-L: Mon 20 Apr 2009
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1) Subject:refs on dialect in ads
2) Subject:refs on dialect in ads
3) Subject:refs on dialect in ads

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1)
Date: 20 Apr 2009
From:Alex Magidow <amagidow at gmail.com>
Subject:refs on dialect in ads

Dear Paula,

I've found the following article to be interesting:
Pimentel, Joseph J., Jr. (2000).  Sociolinguistic reflections of
privatization and globalization: The Arabic of Egyptian newspaper
advertisements. Ph.D. dissertation, University of Michigan, United
States -- Michigan. Retrieved April 16, 2009, from Dissertations &
Theses: Full Text database. (Publication No. AAT 9977238)

There were a few more hits for "Arabic" and "Advertisement" on
Proquest, but none of the other ones seem to be available in full
text.

Alex Magidow

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2)
Date: 20 Apr 2009
From:Stephen Franke <shfranke at hotmail.com>
Subject:refs on dialect in ads

Greetings.

I refer to your post on the ARABIC-L list.
Please tell me more about your research.
I have done similar field work and observations of Arabic-language  
mass advertising and marketing when I was last in Saudi Arabia, UAE,  
and Oman(2006-2007).
While most Arabic-text advertising tends to use MSA for their  
promotional messages, some consumer products -- especially those  
designed for families and children -- use literal colloquialisms in  
familiar local dialect (the central Najdi was most frequently seen,  
albeit rarely) which make some sense in the context of such focused  
advertising.
There a few, and fairly recent, publications available about public  
media and mass advertising in the Arabophone world.
Hope this helps.
Regards,
Stephen H. Franke
San Pedro, California

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3)
Date: 20 Apr 2009
From:gabicairo at gmail.com
Subject:refs on dialect in ads

Dear Paula,
My article:
Gabriel M. Rosenbaum. "The Use of Colloquial Arabic on Road Billboards  
in Egypt" will be published in EDNA(Estudios de dialectologi’a  
norteafricana y andalusi’.
The article is based on my lecture (with many additions):
Gabriel M. Rosenbaum. "The Use of Colloquial Arabic in Road Signposts  
in Egypt". Paper presented at AIDA 8, Essex University, Colchester,  
28-30 August 2008.
Another study, about Egyptian Press, also includes a description of  
the use of the colloquial in ads (will be published in Jerusalem).
All of the above will be included in my book on Egyptian Arabic (in  
final stage of preparation).
You may contact me for further details,
With my best wishes,
Gabriel.
-----------------------------------------
Prof. Gabriel M. Rosenbaum
Director, The Israeli Academic Center in Cairo
(Dept. of Arabic Language and Literature
The Hebrew University of Jerusalem)

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3)
Date: 20 Apr 2009
From:ivan panovic <ivanesque at gmail.com>
Subject:refs on dialect in ads

Dear Paula,

The first thing I can think of is:

Gully, A. "The Discourse of Arabic Advertising: Preliminary  
Investigations" in: Journal of Arabic and Islamic Studies, vol I,  
1996-97, pp. 1-49.
(http://www.uib.no/jais/v001ht/01-001-049gully1.htm)

best wishes,
Ivan

-- 
ivan panovic
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