[Cadaad] Open Lecture on the Discursive Construction of Veganism

[Mario Leto]

You are cordially invited to a free lecture hosted by Lakeland
University Japan on Thursday,  March 12 at 7:00pm Japan Standard Time.
The lecture will be based on Mario Leto's forthcoming book The
Discursive Construction of Veganism: An Ecolinguistics Approach, to be
published in the Bloomsbury Advances in Ecolinguistics series (ebook 5
March, hardcover 2 April). In his lecture, Dr. Leto will discuss the
discursive representations of plant-based diets in podcasts,
television programs, online news, documentaries, cookbooks and social
media, looking at the visual and linguistic constructions and their
potential effect on social cognition and real-world action. He
contends that if veganism were represented in a more positive way,
more people might be inclined to consider it in the interest of the
health of our bodies, minds, communities, and planet. Overall, his
lecture will highlight the most common negative representations, the
most useful positive representations, and the multi-modal discursive
strategies used to identify and resist the former while promoting the
latter.

This lecture will be held in-person on the 6th floor of Lakeland's
Ryogoku Campus and will be streamed via Zoom.

If you are interested in joining us on Zoom, please fill out the
attached Google Form and you will be sent an invitation to the Zoom
meeting on the 12th, before the lecture time. (Please register by 5PM
on the 12th to insure that you are sent the link)
https://docs.google.com/forms/d/14rccHUM1q3VZLG3ncuqRItt-RHyJdssCqt_yqz4u7Mc/edit

If you would like to join us in person in Tokyo, there is no need to
register. Here is a link to directions to Lakeland's Ryogoku Campus.
https://luj.lakeland.edu/contact

Lakeland Lectures are a forum for researchers, students and members of
the public to discuss contemporary issues affecting Japan. Lakeland
University has offered a U.S.-accredited liberal arts program in Tokyo
since 1991. Lakeland's main campus is in Wisconsin, USA and was
founded in 1862.


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Mario Leto, PhD

Ecological Linguistics
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