[Corpora-List] medication pronunciations

[Dr DJ Hatch]

But are these labels provided by the marketing people or the chemists? You
seen to suggest the former, Angus.


On 29/3/08 23:21, "Angus Grieve-Smith" <grvsmth at panix.com> wrote:

> On Sat, 29 Mar 2008, Dr DJ Hatch wrote:
> 
>> Mike Maxwell and Lucian Galescu  may well have just offered the most
>> persuasive argument in favour of literacy I¹ve come across.
> 
> To me it sounds like the most persuasive argument against
> trademarking and branding that I've seen.  The problem wouldn't exist if
> the drug companies put enough effort into pronouncability and auditory
> distinctiveness, and didn't find it necessary to differentiate their own
> product so dramatically from their competitors'.
> 
> -Angus B. Grieve-Smith
> grvsmth at panix.com
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