[Corpora-List] Laypersons' applied corpus linguistics

Sun Jan 25 08:44:09 UTC 2009

Content analysis provides economically useful and reliable data concerning business behaviour of consumers in various kinds of marketing.

István

--- On Sun, 1/25/09, Adam Kilgarriff <adam at lexmasterclass.com> wrote:

From: Adam Kilgarriff <adam at lexmasterclass.com>
Subject: Re: [Corpora-List] Laypersons' applied corpus linguistics
To: "Hongyin Tao" <bbs.lists at gmail.com>
Cc: "Corpora List" <CORPORA at uib.no>
Date: Sunday, January 25, 2009, 7:55 AM

Dear Hongyin Tao

this isn't layperson's corpus linguistics, it's another discipline called Content Analysis, which has been around for longer than corpus linguistics but has remarkably little crossover of references and interest despite simialrity of methods - the only person I know of who has explicitly linked the two approaches is Ken Litkowski.

>>From the little I know, CA blossomed as a method of propoganda analysis in the US in the 60s, and now lives on particularly in psychotherapy and related areas, as in the news clip you show.  One big famous system was called General Enquirer.  They developed very large lexicons withe words marked up for whether they were positive or negative, etc, adn also did lots of work on WSD, as polysemy was aproblem for their method.

Refs

Harvard IV Psycho-Sociological Dictionary (Kelly & Stone, 1975).

http://en.wikipedia.org/wiki/Content_analysis

or for the abstract of a psychological piece using it, with a decent intro, see http://www.informaworld.com/smpp/content~content=a785037098~db=all

Or here:

The assessment of psychological states through content analysis of verbal communications. 
Viney, Linda L. 
Psychological Bulletin. Vol 94(3), Nov 1983, 542-563.
Abstract

Presents a history of the use of content analysis in psychology and describes the development of CA scales, including an example of a scale in construction. The variety of verbal communications to which CA is applicable is also considered. Issues of reliability and validity were considered in a survey of the literature on a sample of 10 relatively well-developed CA scales. Some of the theoretical and practical advantages of the technique over other methods of assessing psychological states are also examined, as well as some of its problems and limitations. Information about available CA scales is included. Applications of CA in personality, developmental, and social psychology are considered, together with others in clinical, community, and health psychology. The scoring of CA scales by computer is also discussed, as is their contribution to an ethical relationship between researcher and research participant. The viability of CA as an aid in
 psychological research is evaluated. (158 ref) (PsycINFO Database Record (c) 2008 APA, all rights reserved)
(which scarcely looks layperson-like to me!)

Regards,

Adam Kilgarriff

2009/1/24 Hongyin Tao <bbs.lists at gmail.com>

 A recent example that just came up...

http://www.livescience.com/culture/090123-instant-message-couples.html

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