Intertextuality in advertising

[Khalid Al-Shehari]

Advertising is seen in many cases employ pictures of famous stars,
e.g. filmic actors, sportsmen. The reader must know about these
people to interpret the meanings associated with them which in turns
add meanings to the product. The use of such refernces to people or
places, for example, in advertising is called 'intertexuality'. Am I
right? I found Nescafe a good example, but I'm still looking for
other examples. I'm in need for any more cpmments and refernces if
possible.
Thanks alot.
Khalid Al-Shehari
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