Intertextuality in advertising

[el don]

At 9:49 7/12/99, Khalid Al-Shehari wrote:
>Advertising is seen in many cases employ pictures of famous stars,
>e.g. filmic actors, sportsmen. The reader must know about these
>people to interpret the meanings associated with them which in turns
>add meanings to the product. The use of such refernces to people or
>places, for example, in advertising is called 'intertexuality'. Am I
>right? I found Nescafe a good example, but I'm still looking for
>other examples. I'm in need for any more cpmments and refernces if
>possible.

for my money a good all round text dealing with these types of issues,
which will get you thinking along many associated lines
(intertextually-speaking) is hodge and kress's 1988 'social semiotics'
(cornell uni press).

regards,
alexanne don