What is advertising?

[Zouhair Maalej]

To Khalid,

I may mention some references that are considered classic in the
literature:

Cook, Guy (1990). "Goals and Plans in Advertising and Literary
Discourse." Parlance, 2: 2, 48-71.

Cook, Guy (1992). _The Discourse of Advertising_. London: Routledge. 	

Goshgarian, Gary  (ed.)(1986). _Exploring Language_. Boston: Little,
Brown & Co.

Moog, Carol (1990). _Are They Selling her Lips. Advertising and
Identity_. New York: William Morrow & Co. Inc.

Schmidt, Rosemarie & Joseph F. Kess (1986). _Television Advertising
and Televangelism. Discourse Analysis of Persuasive Language_.
Amsterdam/Philadepphia: John Benjamins Publishing Company.

Vestergaard, Torben & Kim Schroder (1985). _The Language of
Advertising_. Oxford: B. Blackwell.

There must have been more recent publications on advertising, which you
may need to check.

Good luck
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