a new book on political genre theory

[Piotr Cap]

(with apologies for cross-posting)



Dear Colleagues and Friends,

FYI, a new book on political genre theory:

Cap, Piotr and Urszula Okulska (eds). 2013. Analyzing Genres in Political Communication: Theory and Practice. Amsterdam: John Benjamins. [DAPSAC 50]

The book blurb, ToC, and endorsements are pasted below.

Best regards,

Piotr Cap

 
Prof. zw. dr hab. Piotr Cap
Department of Pragmatics (Head)
Institute of English, University of Lodz
Al.Kosciuszki 65,
 90-514 Lodz, POLAND
tel/fax +48 42 6655220
http://ia.uni.lodz.pl/anglistyka/ZPJ?piotr_cap
http://unilodz.academia.edu/PiotrCap


________________________________
Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an
 interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.

Table of Contents
Notes on contributors
Analyzing genres in political communication: An introduction
Piotr Cap and Urszula Okulska
Part I. Theory-driven approaches
Chapter 1. Genres in political discourse: The case of the ‘inaugural speech’ of Austrian chancellors
Helmut Gruber
Chapter 2. Political interviews in context
Anita Fetzer and Peter Bull
Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate change
Michał Krzyżanowski
Chapter 4. The television election night broadcast: A macro genre of political discourse
Gerda Eva Lauerbach
Chapter 5. Analyzing meetings in political and business contexts: Different genres – similar strategies?
Ruth Wodak
Chapter 6. Presenting politics: Persuasion and performance across genres of political communication
James Moir
Part II. Data-driven approaches
Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark’s cooperation with Nazism
Bernhard Forchtner
Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches
Thorsten Malkmus
Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debates
Michael Boyd
Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning
Katarzyna Molek-Kozakowska
Chapter 11. Multimodal legitimation: Looking at and listening to Obama’s ads
Rowan Mackay
Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of ‘proximization dynamics’ in Polish and British political blogs
Monika Kopytowska
Index
======================
“This book is a major contribution to genre analysis. The chapters approach genres in the field of political communication from theory-driven and data-driven perspectives. Based on this theoretical-empirical interdisciplinary approach, the volume brings to light the many complexities of contemporary (political) genres, revisiting the timely questions of, i.a., generic chaining, hybridization and content migration. It is an indispensable source for anyone seeking a methodological framework for studies in the broad spectrum of mutually interactive forms of modern political communication.”

Christina Schäffner, Aston University

“Cap and Okulska’s volume provides a crucial update on the conceptual status and the methodology of genre analysis.”

Andreas Musolff, University of East Anglia

“The term genre can mean a lot of things, and here they are all good. This collection is a probing and thoughtful contribution to our understanding of political discourse – a rewarding and challenging exegesis for genre theorists of all persuasions.”

James R. Martin, University of Sydney
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