[EDLING:1435] Book Notice: International Communication: English Language Challenges for Malaysia

[Francis M. Hult]

International Communication:  English Language Challenges for Malaysia

(Universiti Putra Malaysia Press)

Saran Kaur Gill

Synopsis
This book deals with current linguistic challenges that one reads and hears 
about regularly in the media, issues that Malaysian society is greatly 
concerned with.  These are dichotomous challenges between national concerns 
and international needs, between the use and application of the national 
language and the international lingua franca – English - and between varieties 
of Malaysian English and standards for international communication. These 
challenges become even more important with prospects of inevitable 
globalisation and the need to be able to compete internationally.  This has 
seen the need for a population fluent in a language essential for 
international communication.  Therefore this book examines the English 
language challenges facing the Malaysian communicator in the 21st century.  
These linguistic challenges are contextualised in a number of pertinent 
domains, ranging from the concerns of executives and decision-makers in the 
workplace, as well as copywriters in advertising to students, intellectuals 
and policy-makers in the field of higher education.
 
Chapter 1	Overview and Framework

Chapter 2	Globalisation:  Understanding the Concept and Working out 
                the Linguistic Challenges

Chapter 3	The Past, Present and Future of English as a Global /
                International Language

Chapter 4	Language Policy and English Language Standards in Malaysia:
                Nationalism versus Pragmatism

Chapter 5	Standards and Pedagogical Norms for Teaching English in
                Malaysia

Chapter 6	Standards and Linguistic Realities of English in the Malaysian
                Workplace

Chapter 7	Voices and Choices:  Concerns of Linguists, Advertisers and
                Society

Chapter 8	Medium of Instruction Policy in Higher Education in Malaysia – 
                Nationalism versus Internationalisation

Chapter 9	Conclusion:  Directions for the Future
 

US$ 18 (postage not included)  (email sarankgill at yahoo.com) 

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