[Edling] ‘Reading is so sexy’: gen Z turns to physical books and libraries

[Francis M. Hult via Edling]

The Guardian

‘Reading is so sexy’: gen Z turns to physical books and libraries

One habit that those born between 1997 and 2012 are keen to endorse is
reading – and it’s physical books rather than digital that they are
thumbing...

Last year in the UK 669m physical books were sold, the highest overall
level ever recorded. Research from Nielsen BookData highlights that it is
print books that gen Z favour, accounting for 80% of purchases from
November 2021 to 2022. Libraries are also reporting an uptick in gen Z
users who favour their quiet over noisy coffee shops. In the UK in-person
visits are up 71%.

Full story:
https://www.theguardian.com/books/2024/feb/09/reading-is-so-sexy-gen-z-turns-to-physical-books-and-libraries
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