'Boyfriend style'

[Sarah Wagner]

I can't stand the trend either.  It has been around for a while, without
the name, in lots of visual media--I think you can find discussions of it
in classic 2nd wave literature, even the movie about ads and feminism *Killing
Us Softly.*  It's the classic women looking smaller and cuter and more
helpless in the oversized shirts style; women looking more feminine in
masculine clothing.  Been irritating me since young women in the 90s in
college would wear sleeves that were too long, with just their little
fingers poking out because, goodness, having a full set of hands would just
be so...masculine?  Grr.


On Mon, Nov 26, 2012 at 6:57 AM, Bakewell, Liza <lizabakewell at brown.edu>wrote:

> Dear Jane,
> I don't know boyfriend style either, but there are the two books *Packaging
> Girlhood* (St. Martins Press) and *Packaging Boyhood* that are about that
> very topic, advertisements and gender. You could see if they have anything
> in there for your student. They are both excellent books by faculty at
> Colby College in Waterville, Maine, USA. Best of luck. Liza
>
>
> On Fri, Nov 23, 2012 at 1:11 AM, Sunderland, Jane <
> j.sunderland at lancaster.ac.uk> wrote:
>
>>  Dear all****
>>
>> ** **
>>
>> An undergraduate student of mine, Grace Harper, is writing her
>> dissertation on the construction of women and girls in ads for ‘boyfriend
>> style’ fashion, and blogs and magazine features which talk about this.***
>> *
>>
>> ** **
>>
>> We haven’t been able to find any academic work on this particular
>> category, but would be delighted to know of any.****
>>
>> ** **
>>
>> In addition, any references/links anyone can send to ads or features, as
>> data on ‘boyfriend style’, would also be most gratefully received.****
>>
>> ** **
>>
>> With best wishes to all****
>>
>> ** **
>>
>> Jane Sunderland****
>>
>> ** **
>>
>> ** **
>>
>
>
>
> --
> Liza Bakewell
> Director, The Mesolore Project <http://www.mesolore.net>, Brown
> University
> Co-Founder Maine Women Write<https://www.facebook.com/pages/Maine-Women-Write/216898465029026>
>  <https://www.facebook.com/pages/Maine-Women-Write/216898465029026>WWW
> www.lizabakewell.com
>
>
>
>
>
>
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