'Boyfriend style'

[Robert Lawson]

I knew that the term rang a bell!

American Eagle seem to be involved in this trend as well (http://www.ae.com/web/browse/category.jsp?catId=cat1930004), although I'm sure Gap, Urban Outfitters etc also have clothing lines along the same theme.

Rob Lawson

________________________________
From: International Gender and Language Association [GALA-L at LISTSERV.LINGUISTLIST.ORG] on behalf of Sarah Wagner [swagner at UTEXAS.EDU]
Sent: 03 December 2012 21:39
To: GALA-L at LISTSERV.LINGUISTLIST.ORG
Subject: Re: [GALA-L] 'Boyfriend style'


I can't stand the trend either.  It has been around for a while, without the name, in lots of visual media--I think you can find discussions of it in classic 2nd wave literature, even the movie about ads and feminism Killing Us Softly.  It's the classic women looking smaller and cuter and more helpless in the oversized shirts style; women looking more feminine in masculine clothing.  Been irritating me since young women in the 90s in college would wear sleeves that were too long, with just their little fingers poking out because, goodness, having a full set of hands would just be so...masculine?  Grr.


On Mon, Nov 26, 2012 at 6:57 AM, Bakewell, Liza <lizabakewell at brown.edu<mailto:lizabakewell at brown.edu>> wrote:
Dear Jane,
I don't know boyfriend style either, but there are the two books Packaging Girlhood (St. Martins Press) and Packaging Boyhood that are about that very topic, advertisements and gender. You could see if they have anything in there for your student. They are both excellent books by faculty at Colby College in Waterville, Maine, USA. Best of luck. Liza


On Fri, Nov 23, 2012 at 1:11 AM, Sunderland, Jane <j.sunderland at lancaster.ac.uk<mailto:j.sunderland at lancaster.ac.uk>> wrote:
Dear all

An undergraduate student of mine, Grace Harper, is writing her dissertation on the construction of women and girls in ads for ‘boyfriend style’ fashion, and blogs and magazine features which talk about this.

We haven’t been able to find any academic work on this particular category, but would be delighted to know of any.

In addition, any references/links anyone can send to ads or features, as data on ‘boyfriend style’, would also be most gratefully received.

With best wishes to all

Jane Sunderland





--
Liza Bakewell
Director, The Mesolore Project<http://www.mesolore.net>, Brown University
Co-Founder Maine Women Write<https://www.facebook.com/pages/Maine-Women-Write/216898465029026>
<https://www.facebook.com/pages/Maine-Women-Write/216898465029026>WWW  www.lizabakewell.com<http://www.lizabakewell.com>






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