Fwd: [CLHLWR] Call for Narratives and entertainment Workshop, Amsterdam

[Chris]

of interest?  Pass on as you wish

no need to reply
Cheers
:)
   - Chris


>StoryNet and the Research Priority Area Communication of the Amsterdam School
>of Communication Research (ASCoR) are pleased to announce the workshop:
>
>Narratives and entertainment: The use of stories to make communication more
>entertaining and effective
>
>June 21-22, 2012, University of Amsterdam
>
>Narratives have the capacity to evoke strong emotions in viewers and readers.
>A dramatic story can make people fill up with tears, a thriller can keep
>viewers in suspense until the final moment of relief, and a comedy can make
>people laugh out loud. These emotions likely contribute to the effects of
>narratives. Narratives are interesting for recipients, catch their attention
>easily and weaken their resistance to messages in the narrative. That is why
>stories are increasingly used across a variety of communication types, such
>as news and education, making the information more entertaining and at the
>same time more effective. This process is called entertainization, or the
>inclusion of entertainment elements in information, education and
>advertising.
>
>A keynote speaker at the workshop is Melanie C. Green (University of North
>Carolina at Chapel Hill), who is an expert and pioneer in research on the
>effective use of narratives in persuasion and health communication.
>
>We invite abstracts for presentations addressing the topic of narratives and
>entertainment in a wide variety of contexts, such as (but not limited to)
>political communication, health communication and marketing. Questions that
>may be addressed are for instance: How do stories in news coverage contribute
>to its entertainment value? Which elements make a narrative with a health
>message effective? Which processes underlie the persuasiveness of narratives
>in advertising?
>
>We invite abstracts with a maximum of 200 words for presentations at the
>workshop. Abstracts can be submitted via email to Anneke de Graaf
>(a.m.degraaf at uva.nl).
>
>Deadline for submissions is February 15, 2012.
>
>Organizers:
>Dr. Anneke de Graaf
>University of Amsterdam
>Amsterdam School of Communication Research (ASCoR) Kloveniersburgwal 48
>1012 CX Amsterdam
>+31 (0) 20 525 4401
>a.m.degraaf at uva.nl
>
>Prof. Dr. Helena Bilandzic
>Augsburg University
>Department for Media and Educational Technology Universitätsstraße 10
>86159 Augsburg
>+49 (0) 821 598 5906
>helena.bilandzic at phil.uni-augsburg.de
>
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>ECREA - European Communication Research and Education Association Postal
>address:
>ECREA
>Université Libre de Bruxelles
>c/o Dept. of Information and Communication Sciences CP123, avenue F.D.
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>Email: info at ecrea.eu
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>----------------
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