[lg policy] Univision and Gates Foundation Team Up to Promote Higher Education for Hispanic Students

Harold Schiffman haroldfs at GMAIL.COM
Tue Feb 23 20:50:27 UTC 2010

Univision and Gates Foundation Team Up to Promote Higher Education for
Hispanic Students
By Ashley Marchand


Univision Communications Inc. announced on Tuesday a
multimillion-dollar partnership with the Bill & Melinda Gates
Foundation and the U.S. Department of Education to launch a media
campaign to promote high-school graduation and college readiness among
Hispanic students in elementary and secondary school. The three-year
project will focus on increasing awareness among students, their
parents, and other Hispanic Americans about the need for greater
academic and financial preparation for higher education, thus creating
what officials here on Tuesday called a "college-bound culture."

For millions of Hispanic residents, there are real obstacles to
providing the type of academic support that they wish for their
children, including a lack of information about how to finance a
college education, said Cesar Conde, president of Univision Networks,
a Spanish-language broadcast television network, in a news conference.
The media campaign's message is summed up in the Spanish slogan "es el
momento," which translates as "this is the moment," a phrase that
urges greater participation and achievement among Hispanic students.

Melinda F. Gates said that both she and her husband, Bill Gates, share
a dedication to promoting education.

"We see education as being the thing that really levels the playing
field in this country," said Ms. Gates, a co-chair of the Bill &
Melinda Gates Foundation. "A great education is a civil right in our
country, and it needs to be seen that way."

Broadcast outlets for the Spanish-language media operation include
television, radio, mobile, and online components, including a new Web

The exact cost of the campaign, though reported to be several millions
of dollars, has yet to be determined.


 Harold F. Schiffman

Professor Emeritus of
 Dravidian Linguistics and Culture
Dept. of South Asia Studies
University of Pennsylvania
Philadelphia, PA 19104-6305

Phone:  (215) 898-7475
Fax:  (215) 573-2138

Email:  haroldfs at gmail.com

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