[lg policy] Mock Spanish on Campbell's soup

Harold Schiffman haroldfs at GMAIL.COM
Wed Nov 21 16:17:06 UTC 2012


 Campbell's soup features Mock Spanish
 <http://2.bp.blogspot.com/-qYh1wbZAoBU/UF9d_PwRxeI/AAAAAAAAAZQ/pLJL8uVqyak/s1600/Mock_Span.jpg>
This soup, chicken with quinoa and chilis, was quite good.  However, the
package contains the phrase "no problemo."  Really, Campbell's?  This is a
disturbing use of what linguistic anthropologists call "Mock Spanish."  One
of the scholars who's written most about this usage is Jane Hill
(University of Arizona); here's a link to a paper on Mock
Spanish<http://language-culture.binghamton.edu/symposia/2/part1/index.html>
by
Professor Hill.

 As Hill writes, "... everyday talk, of a type that is almost never
characterized (at least by Anglos) as "racist'', is one of the most
important sites for the covert reproduction of this racism. "Mock
Spanish'', the topic of this paper, is one example of such a site."

http://crankylinguist.blogspot.com/2012/09/campbells-soup-features-mock-spanish.html


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 Harold F. Schiffman

Professor Emeritus of
 Dravidian Linguistics and Culture
Dept. of South Asia Studies
University of Pennsylvania
Philadelphia, PA 19104-6305

Phone:  (215) 898-7475
Fax:  (215) 573-2138

Email:  haroldfs at gmail.com
http://ccat.sas.upenn.edu/~haroldfs/

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