[lg policy] a semiotic analysis

Francis Hult francis.hult at englund.lu.se
Sun Feb 1 10:41:03 UTC 2015

Hi Mostari,

There are several approaches.  She might have a look at Kress and van Leeuwen's (1996) key work 'Reading Images: The Grammar of Visual Design', which has been widely applied and expanded in various ways.  For instance, I have drawn upon Scollon & Scollon's work on geosemiotics (see, for example, their 2003 book 'Discourses in Place: Language in the Materials World'), which builds on Kress and van Leeuwen, among others.  I recently used geosemiotics in a study of advertising in a bilingual city in this paper:

Hult, F.M. (2014). Drive-thru linguistic landscaping: Constructing a linguistically dominant place in a bilingual space.  International Journal of Bilingualism, 18, 507-523.

There are many studies using various semiotic approaches to advertising so she should be able to find examples that relate to the orientation she wants to take.



From: lgpolicy-list-bounces+francis.hult=englund.lu.se at groups.sas.upenn.edu [lgpolicy-list-bounces+francis.hult=englund.lu.se at groups.sas.upenn.edu] on behalf of mostari hind [hmostari at yahoo.com]
Sent: Saturday, January 31, 2015 22:41
To: Language Policy List
Subject: [lg policy] a semiotic analysis

Hi all ,
I am supervising a PHD student working on semiotic analysis of advertisment , is there any approach to follow up in her analysis , I am a linguist but not a specialist in semiotics.
I guess it should be an approach to follow up . She is saying there are no approaches ,  I disagree !

Many thanks
Dr Mostari

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