[lg policy] a semiotic analysis

Harold Schiffman haroldfs at gmail.com
Sun Feb 1 18:39:01 UTC 2015


Dear Dr. Mostari,

I would also add to the list of possibilities here the topic of "foreign
branding"
which is something well-known in the field of advertising, but not well
studied
in sociolinguistics.  You can (1) just google the topic and see what comes
up;
(2) Consult the bibliographies of two excellent papers done by students in
my class (Language and Popular Culture):

1. Bilkey, Warren J. and Erik Nes. 1982. ''Country-of Origin Effects on
Product Evaluations." Journal of International Business Studies 13:89- 99.



2. Brown, Heidi.  “Liquor Quicker.” Forbes Magazine.  April 15, 2002.





3. Han, C. Min. "Country Image- Halo or Summary Construct." Journal of
Marketing Research. Volume 26, May 1989. p. 222-229.



4. Hastak, M. and Sung-Tai Hong, 1991. ''Country-of-Origin Effects on
Product Quality Judgments: An Informational Integration. Psychology and
Marketing 8:129-143



5. LeClerc, France, Bernard H. Schmitt, and Laurette Dubé. "Foreign
Branding and Its Effect on Product Perceptions and Attitudes." Journal of
Marketing Research. Volume 31, May 1994, p. 263- 270.



6. Onkvisit, Sak, and John J. Shaw. International Marketing: Analysis and
Strategy.  New Jersey:  Prentice Hall, 1997.  260-264.



7. Passmore, Nick.  “Vodka Rocks!” Forbes Magazine. July 27, 2004.



8. Pokhlebkin, William.  A History of Vodka.  London: Verso Press, 1992.



9. Smirnoff Vodka.  <www.smirnoff.com> Accessed October 12, 2004.



10. Stolichnaya Russian Vodka. <www.stoli.com>  Accessed October 11, 2004.



Elle Magazine.  October 2000, Volume XVI, Number 2, No. 182.  New York:
Hachette

            Filipacchi Magazines, Inc.

Jaffe, Eugene D., and Carlos R. Martinez.  “Mexican consumer attitudes
towards domestic and

            foreign products.”  Journal of International Consumer
Marketing.  7(3), 1995.  7-27.

Han, C. Min. “Country image: Halo or summary construct?” Journal of
Marketing Research.

            26(2), May 1989, 222-229.

Harris, Richard Jackson, Bettina Garner-Earl, Sara J. Sprick and Collette
Carroll. “Effects of

foreign product names and country-of-origin attributions  on advertisement
evaluations.”

Psychology & Marketing.  11(2), Mar-Apr 1994, 129-144.

Hastak, Manoj; Hong, Sung-tai. “Country-of-origin effects on product
quality judgments: An

information integration perspective.” Psychology & Marketing. 8(2), Summer
1991, 129-143.

LeClerc, France, Bernd H. Schmitt, and Laurette Dub. "Brand name a la
franaise? Oui, but for

the right product." Advances in Consumer Research. Volume 16, 1989. p.
253-257.

LeClerc, France, Bernd H. Schmitt, and Laurette Dub. "Foreign Branding and
Its Effect on

Product Perceptions and Attitudes." Journal of Marketing Research. Volume
31, May

1994, p. 263-270.

Onkvisit, Sak, and John J.  Shaw.  International Marketing: Analysis and
Strategy.  Chapter 7.

New Jersey:  Prentice Hall, 1997.  260-264.

Peabody, Dean. National Characteristics. Cambridge.

Steele, Valerie.  Paris Fashion: a Cultural History. Oxford, New York :
Berg, 1998

The two papers these bibliographies are from are listed here:

http://ccat.sas.upenn.edu/~haroldfs/popcult/handouts/adverts/goodones/goodones.html

Hope his helps!

HSchiffman



On Sun, Feb 1, 2015 at 8:09 AM, Jeffrey Kallen <JKALLEN at tcd.ie> wrote:

> Dear Mostari,
>
> In addition to works by Kress and van Leeuwen, Scollon and Scollon, and
> others which fit into Linguistic Landscape research (including Francis's
> own excellent work), there's a very useful volume by Keiko Tanaka called
> *Advertising Language: A Pragmatic Approach to Advertisements in Britain
> and Japan* (London: Routledge, 1994) which you might want to consider.
> Though based in Relevance Theory, you don't have to be working in Relevance
> Theory to get a lot from it. It has some very acute observations on
> semiotic aspects of advertising, particularly relating it to cultural
> values and the semiotics of expression. Then there's Guy Cook's *The
> Discourse of Advertising* (London: Routledge -- 2nd ed. 2001), which also
> bridges connections between linguistics and discourse analysis and semiotic
> approaches. There are of course other approaches, but these are two sources
> I can vouch for.
>
> Best wishes,
>
>
> Jeff
>
>
> Jeffrey L. Kallen
> Associate Professor of Linguistics and Phonetics
> Centre for Language and Communication Studies
> Trinity College Dublin
> Dublin 2
> Ireland
> ________________________________________
> From: lgpolicy-list-bounces at groups.sas.upenn.edu [
> lgpolicy-list-bounces at groups.sas.upenn.edu] On Behalf Of Francis Hult [
> francis.hult at englund.lu.se]
> Sent: 01 February 2015 10:41
> To: mostari hind; Language Policy List
> Subject: RE: [lg policy] a semiotic analysis
>
> Hi Mostari,
>
>
>
> There are several approaches.  She might have a look at Kress and van
> Leeuwen's (1996) key work 'Reading Images: The Grammar of Visual Design',
> which has been widely applied and expanded in various ways.  For instance,
> I have drawn upon Scollon & Scollon's work on geosemiotics (see, for
> example, their 2003 book 'Discourses in Place: Language in the Materials
> World'), which builds on Kress and van Leeuwen, among others.  I recently
> used geosemiotics in a study of advertising in a bilingual city in this
> paper:
>
> Hult, F.M. (2014). Drive-thru linguistic landscaping: Constructing a
> linguistically dominant place in a bilingual space.  International Journal
> of Bilingualism, 18, 507-523.
>
>
>
> There are many studies using various semiotic approaches to advertising so
> she should be able to find examples that relate to the orientation she
> wants to take.
>
>
>
> Best,
>
> Francis
>
>
>
> ________________________________
> From: lgpolicy-list-bounces+francis.hult=
> englund.lu.se at groups.sas.upenn.edu [lgpolicy-list-bounces+francis.hult=
> englund.lu.se at groups.sas.upenn.edu] on behalf of mostari hind [
> hmostari at yahoo.com]
> Sent: Saturday, January 31, 2015 22:41
> To: Language Policy List
> Subject: [lg policy] a semiotic analysis
>
> Hi all ,
> I am supervising a PHD student working on semiotic analysis of
> advertisment , is there any approach to follow up in her analysis , I am a
> linguist but not a specialist in semiotics.
> I guess it should be an approach to follow up . She is saying there are no
> approaches ,  I disagree !
>
> Many thanks
> Dr Mostari
>
>
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-- 
=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+

 Harold F. Schiffman

Professor Emeritus of
 Dravidian Linguistics and Culture
Dept. of South Asia Studies
University of Pennsylvania
Philadelphia, PA 19104-6305

Phone:  (215) 898-7475
Fax:  (215) 573-2138

Email:  haroldfs at gmail.com
http://ccat.sas.upenn.edu/~haroldfs/

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