[lg policy] a semiotic analysis
haroldfs at gmail.com
Sun Feb 1 18:39:01 UTC 2015
Dear Dr. Mostari,
I would also add to the list of possibilities here the topic of "foreign
which is something well-known in the field of advertising, but not well
in sociolinguistics. You can (1) just google the topic and see what comes
(2) Consult the bibliographies of two excellent papers done by students in
my class (Language and Popular Culture):
1. Bilkey, Warren J. and Erik Nes. 1982. ''Country-of Origin Effects on
Product Evaluations." Journal of International Business Studies 13:89- 99.
2. Brown, Heidi. “Liquor Quicker.” Forbes Magazine. April 15, 2002.
3. Han, C. Min. "Country Image- Halo or Summary Construct." Journal of
Marketing Research. Volume 26, May 1989. p. 222-229.
4. Hastak, M. and Sung-Tai Hong, 1991. ''Country-of-Origin Effects on
Product Quality Judgments: An Informational Integration. Psychology and
5. LeClerc, France, Bernard H. Schmitt, and Laurette Dubé. "Foreign
Branding and Its Effect on Product Perceptions and Attitudes." Journal of
Marketing Research. Volume 31, May 1994, p. 263- 270.
6. Onkvisit, Sak, and John J. Shaw. International Marketing: Analysis and
Strategy. New Jersey: Prentice Hall, 1997. 260-264.
7. Passmore, Nick. “Vodka Rocks!” Forbes Magazine. July 27, 2004.
8. Pokhlebkin, William. A History of Vodka. London: Verso Press, 1992.
9. Smirnoff Vodka. <www.smirnoff.com> Accessed October 12, 2004.
10. Stolichnaya Russian Vodka. <www.stoli.com> Accessed October 11, 2004.
Elle Magazine. October 2000, Volume XVI, Number 2, No. 182. New York:
Filipacchi Magazines, Inc.
Jaffe, Eugene D., and Carlos R. Martinez. “Mexican consumer attitudes
towards domestic and
foreign products.” Journal of International Consumer
Marketing. 7(3), 1995. 7-27.
Han, C. Min. “Country image: Halo or summary construct?” Journal of
26(2), May 1989, 222-229.
Harris, Richard Jackson, Bettina Garner-Earl, Sara J. Sprick and Collette
Carroll. “Effects of
foreign product names and country-of-origin attributions on advertisement
Psychology & Marketing. 11(2), Mar-Apr 1994, 129-144.
Hastak, Manoj; Hong, Sung-tai. “Country-of-origin effects on product
quality judgments: An
information integration perspective.” Psychology & Marketing. 8(2), Summer
LeClerc, France, Bernd H. Schmitt, and Laurette Dub. "Brand name a la
franaise? Oui, but for
the right product." Advances in Consumer Research. Volume 16, 1989. p.
LeClerc, France, Bernd H. Schmitt, and Laurette Dub. "Foreign Branding and
Its Effect on
Product Perceptions and Attitudes." Journal of Marketing Research. Volume
1994, p. 263-270.
Onkvisit, Sak, and John J. Shaw. International Marketing: Analysis and
Strategy. Chapter 7.
New Jersey: Prentice Hall, 1997. 260-264.
Peabody, Dean. National Characteristics. Cambridge.
Steele, Valerie. Paris Fashion: a Cultural History. Oxford, New York :
The two papers these bibliographies are from are listed here:
Hope his helps!
On Sun, Feb 1, 2015 at 8:09 AM, Jeffrey Kallen <JKALLEN at tcd.ie> wrote:
> Dear Mostari,
> In addition to works by Kress and van Leeuwen, Scollon and Scollon, and
> others which fit into Linguistic Landscape research (including Francis's
> own excellent work), there's a very useful volume by Keiko Tanaka called
> *Advertising Language: A Pragmatic Approach to Advertisements in Britain
> and Japan* (London: Routledge, 1994) which you might want to consider.
> Though based in Relevance Theory, you don't have to be working in Relevance
> Theory to get a lot from it. It has some very acute observations on
> semiotic aspects of advertising, particularly relating it to cultural
> values and the semiotics of expression. Then there's Guy Cook's *The
> Discourse of Advertising* (London: Routledge -- 2nd ed. 2001), which also
> bridges connections between linguistics and discourse analysis and semiotic
> approaches. There are of course other approaches, but these are two sources
> I can vouch for.
> Best wishes,
> Jeffrey L. Kallen
> Associate Professor of Linguistics and Phonetics
> Centre for Language and Communication Studies
> Trinity College Dublin
> Dublin 2
> From: lgpolicy-list-bounces at groups.sas.upenn.edu [
> lgpolicy-list-bounces at groups.sas.upenn.edu] On Behalf Of Francis Hult [
> francis.hult at englund.lu.se]
> Sent: 01 February 2015 10:41
> To: mostari hind; Language Policy List
> Subject: RE: [lg policy] a semiotic analysis
> Hi Mostari,
> There are several approaches. She might have a look at Kress and van
> Leeuwen's (1996) key work 'Reading Images: The Grammar of Visual Design',
> which has been widely applied and expanded in various ways. For instance,
> I have drawn upon Scollon & Scollon's work on geosemiotics (see, for
> example, their 2003 book 'Discourses in Place: Language in the Materials
> World'), which builds on Kress and van Leeuwen, among others. I recently
> used geosemiotics in a study of advertising in a bilingual city in this
> Hult, F.M. (2014). Drive-thru linguistic landscaping: Constructing a
> linguistically dominant place in a bilingual space. International Journal
> of Bilingualism, 18, 507-523.
> There are many studies using various semiotic approaches to advertising so
> she should be able to find examples that relate to the orientation she
> wants to take.
> From: lgpolicy-list-bounces+francis.hult=
> englund.lu.se at groups.sas.upenn.edu [lgpolicy-list-bounces+francis.hult=
> englund.lu.se at groups.sas.upenn.edu] on behalf of mostari hind [
> hmostari at yahoo.com]
> Sent: Saturday, January 31, 2015 22:41
> To: Language Policy List
> Subject: [lg policy] a semiotic analysis
> Hi all ,
> I am supervising a PHD student working on semiotic analysis of
> advertisment , is there any approach to follow up in her analysis , I am a
> linguist but not a specialist in semiotics.
> I guess it should be an approach to follow up . She is saying there are no
> approaches , I disagree !
> Many thanks
> Dr Mostari
> This message came to you by way of the lgpolicy-list mailing list
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Harold F. Schiffman
Professor Emeritus of
Dravidian Linguistics and Culture
Dept. of South Asia Studies
University of Pennsylvania
Philadelphia, PA 19104-6305
Phone: (215) 898-7475
Fax: (215) 573-2138
Email: haroldfs at gmail.com
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